"There’s something to be said about starting and committing – Let’s finish this first."
– Kacy Paide
Have you ever met someone who lives their brand so well that no matter when you catch up with them, you feel like you jumped in right where you left off and everything is just as wonderful as it's always been? That's how I feel with Kacy.
Kacy is the master organizer who focuses on all things paper – and she runs The Inspired Office. She’s been organizing since she was a kid but started a business instead of getting a job in 2001. She knows that organizing can change lives (truly) and bring calm in ways you wouldn’t expect – she's even done it for me.
In this week’s podcast episode, Kacy Paide let us in on her affinity for dusty hands, being covered in someone else's cat hair and why clients take photos of her while she's organizing their lives. Even though things have changed in her industry, she's really focused on the people she's helping and how to help them best.
Think you’re the only one who hasn’t gone digital with with your documents? Kacy has seen it all and has proof that humans of all ages and sizes collect paper – even in this digital age. We shouldn't have shame around our things – and there's a big loneliness of being trapped by our stuff. Kacy is ready to let you off the hook whenever you're ready to let go – without all the guilt that comes along with it.
“Organizing is choose your own adventure.” – Kacy Paide
Want to know how to start getting organized?
Kacy has the answer:
I've known Kacy's love for Evernote for years and FINALLY got a chance to ask her how I can use it better – now that I have her captive on the podcast. Want Kacy's ten-minute organization method to determine how hectic your life really is? Press that play button and get inspired to pull your paper together!
She’s a Kickass Human who is ROCKING her brand, taking names, and leading a kickass life.
As the head of strategic marketing at Gerberich Growth Strategies, Holly is focused on helping businesses grow and creating tailor-made strategies to get them to the next level. A DCer of over 15 years, she connected marketing and growth before big brands like Coca-Cola even realized they were related.
In this week’s podcast episode, Holly Gerberich lets us in on working with crazy human beings who feel things, taking a step back to see where you are, and the importance of having business goals. Holly drops some truthbombs for business owners who are trying to grow and goes through how marketing can light a business on fire- or make it fizzle.
Listen in to find out the secret of Holly’s master growth strategy superpower, how she brainstorms crazy into tangible in her business, and where her ideas come to her. Also, Holly and I dig deep into how the universe can take charge – bring you to places that you never thought you would end up, and sometimes name your dog FOR you. Ernie and Bailey – thank you, Universe.
“I wanna blow doors off for my clients.” – Holly Gerberich
Want to kickstart a brainstorming session, but feel stuck in a rut?
Holly has the answer:
If you want to know how NINE dogs, meditation, and TEN Oscars events have changed Holly’s life, you’ve got to listen in. [HINT: It’s the plot of a Seinfeld episode and a life exercise of knowing how to be in front of the right person at the right time.]
You need this wisdom in your week today – your brain and your business will love you for it. Get her wisdom in your ears – HIT PLAY.
“I didn’t ever think of having my own business – I just said ‘sure’ and did it.” – Jennifer Vallina
Jennifer kills it on her FIRST TIME on a podcast.
Jennifer Vallina is a master of saying “sure” and jumping right in. She accidentally started a successful business, One Sock On Photography, from scratch in a brand new industry for her – in the most political city in America. It’s a photography studio that has been featured in the Hirshhorn Museum (her kickass cards were in the gift shop!) and grew from Jennifer’s passion for finding the beautiful essence of everything – especially the overlooked. Her business tagline is “Capturing the beauty of the world overlooked” and Jennifer does that through her lens.
This week, we hear how Jennifer’s life has been changed over and over again by just saying “Sure.” From her drive for accessible art to finding the arts scene in a city known for politicians. We also get to hear about how she found the love of her life at a bonfire on a cold night – right after she had given up on dating FOREVER. Jennifer gives some solid advice about humor in relationships and some rad fruit puns (This is a big deal, says the woman who is awful at being punny.)
“I want art to be accessible.” – Jennifer Vallina
Want to get children to pose for photos? Listen to Jennifer’s tip:
We also get the inside scoop about the reason for her brand’s name (hint: it has to do with dressing for the East Coast winter.) Jennifer also shares about losing the job she loved most, her ongoing love of dance, and slowly building a business from nothing. Listen to hear her wisdom on trying to not give away all your secrets (another thing I’m terrible at doing.)
At the end, Jennifer speaks to knowing her brand down to the shade of green and how her business is built on being the photographer who won’t automatically airbrush the bumps and bruises of life.
KiKi L’Italien is a powerhouse. If you couldn’t tell by her amazing presence and bold lipstick, then you’d definitely understand who she is when she calls herself the “Oprah of the Association industry” and the curator of the curious. KiKi is CEO of the digital marketing agency, Amplified Growth, and founder/owner of Association Chat, which is a community for association members.
This week, we discuss how she turned her hobby into a business, why weird is better, and reframing what generosity means. We also talk about the tactics KiKi used to exercise her curiosity and you get to hear her seriously gush about her daughter, Margot, at the end.
What makes YOU curious? Watch to find out KiKi's answer.
We even find KiKi’s personal brand during this episode – and in case you didn’t already know: KiKi is larger than life. She loves music, is a runner, likes to cook, is curious, generous, and a very thoughtful human.
To finish things off, here’s Margaux featured on her YouTube channel Gøgøs cørner_/goals. Here she is giving tips on interview for YouTubers. I can totally see why KiKi gushed!
“When you get out of your comfort zone, that’s when great things happen.”
– Ati Williams
There are so many great things I could say about my dear friend, Ati. The last time I saw her, she had just shown us The Poopy Dance in front of a live audience on the Rock Your Talk stage, which is absolutely as impactful as it sounds (scroll down for a piece of the action.) Ati is a mother and entrepreneur. She attributes a lot of the innovative solutions she has used to build her real estate company, DC HomeBuzz, with her Kenyan upbringing.
In this episode, we discuss rocking your personal brand, what motherhood has taught Ati about being a leader, and how to properly answer the dreaded: “So tell me about yourself.”
I asked Ati if her 5yo self would give her a high-five. Watch this for her answer.
THEN, the tables turn and Ati surprises me with a few questions. Listen to this episode of Adventures in Branding to find out how I found my personal brand, what are some of hiring tactics, and what really happened in Bali.
Be a part of the Rock Your Talk audience this Thursday, October 26, 2017 and listen to some amazing people share impactful stories. Watch Ati’s talk (and The Infamous Poopy Dance) from the last Rock Your Talk event in June 2017 for a piece of the action:
BONUS ROUND: Ati is actually a fantastic artist! Here’s a beautiful piece she painted for the office.