The Art of Selling Genuine

The Art of Selling Genuine

“I want to build relationships and foster community – and I want to use stories to do that.” – Stuart Jones

This week, I’m talking to my good friend Stuart Jones – a people person, videographer and photographer from Raleigh, North Carolina, and the current producer of this podcast. In this episode, we take some interesting turns – creating your own opportunities, being unconventional in the way we apply for jobs (and the way we post for them too) #noresumes, roadtrips to see Rob Bell, and the importance of sharing your story.

We’ll also share about Stu’s uncanning resemblance to Chris Pratt.

And of course, I couldn’t leave you without posting the amazing video that landed Stuart a job with the mayor of Raleigh. As Stu told the lone guy and dog watching him dance in the middle of the park: “Enjoy the show!”



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In his words: 

Considerate, genuine, optimistic, charismatic, giving, passionate

Instagram: @stujonesphoto

Twitter: @stujonesphoto

Facebook: Stuart Jones Photography


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Kickass Humans Club:

HERadventures: Our First Adventure

HERadventures: Our First Adventure

Our First Adventure: The Carolinas!


May 16-20, 2016

Leaving Washington, DC – May 16

Enjoying Charlotte, NC – May 17

Rocking Greenville, SC – May 18

Loving Raleigh, NC – May 19

Hitting Richmond, VA – May 20

Returning to Washington DC – May 20

Mary & Melanie jumped in the MINI (AKA Roxie Jean – The HotRod Machine) & headed through the beautiful Carolinas on May 16. They sang songs on the radio (wait, people listen to the radio?!), went ziplining through treetops, and found new adventures. In between, they had conversations with incredible women about the adventures of their lives along with photographing them for the project. 

First Stop: Charlotte, NC


Second Stop: Greenville, SC




An Adventure: GoApe!

Third Stop: Raleigh, NC


Final Stop: Richmond, VA




Follow along #HERadventures:

twitter: @melaniespring or @marygardella

Instagram: @melaniespring or @marygardella

Facebook: HERadventures group

Women Know Their Value In The Triangle, NC

Women Know Their Value In The Triangle, NC

Surround yourself with people who more than you.

The Triangle area in North Carolina includes Raleigh, Chapel Hill, and Durham – Mary and I stopped at the beautiful Umstead Hotel & Spa in Raleigh to chat with the local lady residents. Mary-Ann Baldwin, Suzanne Miglucci and Jennifer Hoverstad gave us three different perspectives on life, politics, infertility, and business.

We wondered why people ask “innocent questions” about younger women and their position on having children while some aren’t interested in having kids and others are struggling with infertility. We talked through getting into the political game locally and how each of these ladies got to the place they are in their careers. We even got a chance to talk about knowing your value and learning how to choose the right mentor for you.

Most of us have a hard time asking for help, saying what we mean, and then we end up inviting our frenemies over for dinner – why? Sometimes we have to listen for the pivotal moments and grab them when they show up. Listen in to hear their favorite books and discover how to be more proactive in learning from the women who have been-there-done-that.




Private HERadventures Facebook Group

Mary​-Ann Baldwin – Executive Director at Holt Brothers Foundation

5 words: dog mom, Boston-native, intense and driven, big heart


LinkedIn: Mary-Ann Baldwin

Twitter: @maryannbaldwin

Facebook:Mary-Ann Baldwin


Suzanne Miglucci – CEO of Charles & Covard

5 words: Marketing professional, mentor, wife & mom, avid gardener, Raleigh

Bio: Charles & Covard

LinkedIn: Suzanne Miglucci


Jennifer Hoverstad – Marketing Director at PSPDFKit GmbH

5 words: attorney turned marketer, certified yoga instructor, dog mom, wife, supermom


Twitter: @jenhoverstad

Snapchat: @​JHoverstad

LinkedIn: Jennifer Hoverstad


Find out more:  

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Follow Melanie: Twitter & Instagram

Follow Mary: Twitter & Instagram

HERadventures YouTube:

Private FB Group:

5 Days. 4 Cities. 5 Interviews. 17 Women. 1 Sassy MINI.

5 Days. 4 Cities. 5 Interviews. 17 Women. 1 Sassy MINI.

Welcome to HERadventures: the women-focused side of Adventures in Branding!

Earlier this year, I jumped in Roxie Jean, the Hotrod Machine with my good friend & photographer extraordinaire, Mary Gardella, and embarked on a weeklong adventure to Virginia and the Carolinas. Logging hundreds of miles, we interviewed 15 rockstar women about their own personal brands and professional journeys, examining just what it means to be a woman today, in life AND in the workplace. We even went ziplining!

“Fear is invited to come along but Fear is not allowed to drive, choose the songs on the radio, select the snacks, or suggest detours.– Elizabeth Gilbert, Big Magic

In this inaugural episode of HERadventures, Mary and I got together to reminisce and rehash our epic road trip. We get to share our perspective and what we learned as a result of our crazy adventure, touching on everything from Jennifer Aniston’s recent Huffington Post article to the role fear plays in our lives.


Who was the most influential woman in Mary’s life? What do I do to de-stress? Learn the answers to these questions – and more – and jump into our private HERadventures Facebook group or subscribe to subscribe to Adventures in Branding. We’ve got 6 weeks of kickass women. Stick around to see what happens next!