Finding Your Happy Place in Brand & Life

Finding Your Happy Place in Brand & Life

“The whole essence of story isn’t about being likable.”

– Marc Gutman

Marc Gutman and I met at his Happy House – an old coal shack renovated into his office space – outside of Boulder, Colorado. It was the perfect location since this week we’re talking all about finding your happy place. Marc is an amazing storyteller who I’ve known from Maverick, Entrepreneurs’ Organization and weirdly overlapping social circles. We could talk for hours – but here’s an hour we recorded on the podcast just for you.

Marc grew up in Detroit, Michigan before hopping into his car after college and driving to Hollywood where he began his storytelling career. He’s the founder of Wild Story, a brand story messaging consultancy. Marc found his happy place in between being a master storyteller and a strategist working with outdoor brands.

“When you talk about putting your values where your money and your mouth are – that’s what brand is really about.” – Marc

Listen in as we talk about balance, work-life integration, finding your personal and professional core values and the art of sticking to them. We use Nike as a case study for the power of having enough courage to show up for your brand. The kickass-ed-ness of using your brand to polarize. And how taking big risks can lead to huge wins (like 30% increase in sales for Nike after their Colin Kaepernick ad.)

WARNING: This episode contains adorable puppy-appreciation breaks:

 

Check out Marc’s office – The Happy House – and adorable pup here:

AS HEARD ON THIS EPISODE: Find out more about First Descendants and the work they do for young adults with cancer and how you can support their work. And make sure to tune into Wild Story’s new podcast Baby Got Backstory!


CONNECT WITH HIM: 

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In his words: Marc is creative, humor, adventure, storyteller, and extremely cuddly.

Twitter: @marcgutman
Facebook: Marc Gutman
Instagram: @marcgutman
LinkedIn: Marc Gutman
Website: www.wildstory.com


Find out more: http://brandventurespodcast.com
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Kickass Humans Club: http://kickasshumansclub.com

Your Purpose Is Your Direction

Your Purpose Is Your Direction

“Money is a tool to further your purpose in life.”
– Alex Agresta

Alexandria (Alex) Agresta is Chief Purpose Pioneer at Purpose Pioneers and is now a SPEAK With Confidence Rockstar Alumni! I’m such a huge fan of hers and I promise two minutes into this episode – you will be, too. This woman is so on brand and so purpose-driven it shines through her in every way.

Alex knew her purpose was all about purpose when she was six-years-old – so who better to talk about living a life and work full of purpose than Alex herself?! On this episode, we chat about systemizing purpose and creating systems around fulfillment in life, why your purpose is your brand, channeling both masculine and feminine energies, and, of course – manifesting that shit!

“If I’m tired and want to take a nap in the middle of the day because I’ve been working my butt off – then I’m going to freaking do it and not feel guilty.” – Alex

If you’re in a season that needs some light, tune into this episode & walk away puking rainbows.

Listen to the podcast here:

Keep the party going and listen to Rob Bell’s Robcast, read more about how Ricky killed my scared in Bali, or listen to Alex’s podcast Purpose Leads to Profits.

NOTES FROM ME & ALEX
(for those of you who aren’t yet listening in):

I believe in you.
You can be anything.
You are beautiful.
I am proud of you.
I love you.


CONNECT WITH HER: 

Join the Kickass Humans Club

In her words: Alex is intentional, empowering, purposeful, excited and CRUSHES!!!

Facebook: Alex Agresta

Instagram: @purposepreneur

LinkedIn: Alexandria Agresta

Website: www.purposepioneers.com


Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
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Kickass Humans Club: http://kickasshumansclub.com

HOW TO: Make Sniff-Test Worthy Copy

HOW TO: Make Sniff-Test Worthy Copy

“Life is too short to not make an impact in the world.”

– Jon Cook

Jon Cook is so good at connecting people that I found him because every time I asked for people who were connected in Denver, every person sent me to Jon. He is a wonderful human filled with loads of information about effective copy for your business. For this episode, we’re about to enjoy a stay-at-home double-date while sipping rosé at 4pm on a Wednesday talking all things branded copy.

Jon is a content writer extraordinaire who understands brand voice better than most. He builds trust for his clients by learning how to be them. John and his team at Keynote Content work with thought leaders and speakers to create branded copy & content creator that writes copy that passes “The Sniff Test.” (See – NOW you know why I like this guy.)

“the sniff test”: /snif/·/test/noun: An observation we all make when we come across a website, post or content that clearly doesn’t have a brand’s voice.

“If you’re obsessed with being great at your craft, everything else will take care of itself.” – Jon Cook

This episode is filled with nuggets of wisdom for authentic and effective copywriting. If you have to write emails, blogs or social media posts for your business or just looking to get into professional copywriting for other businesses – you definitely won’t want to miss this.

Listen to the podcast here:

For your sharing pleasure:

The October SPEAK With Confidence Accelerator is all wrapped up – but my Crew and I are gearing up to for April’s Accelerator already! Follow me and check out pics from October’s SPEAK With Confidence on my insta page or sign up to secure your spot for April’s Accelerator today.


CONNECT WITH HIM: 

Join the Kickass Humans Club

In his words: Jon is focused, curious, driven, relatable, and funnier than his wife will admit.

Facebook: Keynote Content 
Instagram: @keynotecontent
LinkedIn: Keynote Content
Website: www.keynotecontent.com


Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
Subscribe on iTunes: http://bit.ly/brandventures
Kickass Humans Club: http://kickasshumansclub.com

You’re A Banker?! No Way!

You’re A Banker?! No Way!

“You have to be very mindful of what you’re trying to accomplish at the end of the day.” – Jenny Shtipelman

Last week we held our SPEAK With Confidence October Accelerator in beautiful Fort Collins, Colorado. The week was busy, jam-packed with great Rockstars, Trainers, and Experts. During our 3-day retreat we were able to write talks, laugh, cry, eat so much delicious food and hold space for each other like we never have before at any other SPEAK With Confidence. If you’re feeling FOMO – don’t stress. The April SPEAK With Confidence Accelerator is ready for you & already starting to fill up! Go check it out.

Now that we’re done with all that for this moment, let’s get back to PODCASTING!!!!

Join me in a confetti party for the return of the Adventures of Branding podcast while I introduce you to my dear friend, Jenny Shtipelman.

Jenny is Senior Vice President at Eagle Bank, a powerhouse career woman with super savvy financial advice, and a closet that truly does redefine what a banker’s closet looks like. “Jenny From The Bank” is a kickass human with a personal brand that’s totally her own and stretches beyond her industry or position. If you didn’t think you could let your personal brand shine because you work in a corporate environment, this will challenge you to reconsider.

Listen to the podcast here:

Want to find out more about defining your personal brand? Listen to the SPEAK With Confidence podcast series’ Chapter 2: Define Your Brand (your friends might know it better) to find out how to get a personal brand that rocks as much as you do.

If hearing Jenny’s super useful tips about creating a team to help you build your dream business and reach your financial goals inspired you to learn more, listen to Give Me 1 Hour, I’ll Give You 9 Years. I share lots of nuggets of information I’ve learned the hard way over the last 9 years about building a business.*

*No coffee required


CONNECT WITH HER: 

Join the Kickass Humans Club

In her words: Jenny is assertive, humorous, badass, traveler, lover of all foods and experiences.

Facebook: Jenny Shtipelman
Twitter: @BetterBankCoach
Instagram: Jenshtipelman
LinkedIn: Jenny Shtipelman


 

Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
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Kickass Humans Club: http://kickasshumansclub.com

Sell Your Talk (without selling)

Sell Your Talk (without selling)

"Most people think "selling" is the same as "talking". But the most effective salespeople know that listening is the most important part of their job."


– Roy Bartell



Who's ready to jump into Chapter 6 of the SPEAK With Confidence podcast series?! Did you already finish Chapter 1: Brainstorming Like a Boss, Chapter 2: Just Be Yourself (but better), Chapter 3: Organize Your Talk (for maximum impact), Chapter 4: Getting It Together (just don’t get too attached), and Chapter 5: Memorizing (without memorizing)? (Go listen if you haven't before you jump in here.)

 


DELIVER YOUR TALK: SELL Your Talk (without selling)


THIS EPISODE SIMPLIFIED: Now that you have your talk written – how do you get the right people (conference organizers AND attendees) to listen to your talk?



Let’s jump into Chapter 6: Sell Your Talk (without selling). Few are great at selling their talk in a way that gets the right people to want to listen to them. In this chapter, I’ll explain how best to write your talk title, talk description and speaker bio in a way that will get them to want to listen. I’ll give you tips & tricks on how to make sure your audience knows this talk is all about them. Catch an organizer’s attention – and write a readable speaker bio so the person announcing you will get the audience AND you pumped to go on stage!



Start with your talk description, THEN create a kickass title. Once those two pieces are done, we'll rip apart your boring bio & why you SHOULDN’T include your family in it. Don’t worry, I’ll talk you through it.



Listen to the podcast here:




Get more tips on how to get paid to speak with my 20-Point Speaker Checklist or dive even deeper with my actual booking manager, Michelle, at the SPEAK With Confidence Accelerator.



As I mentioned, stay tuned to hear Colin's incredible story after this October's SPEAK With Confidence Accelerator.



SPEAK With Confidence: Stop wishing you were on that stage & write the dang talk: ispeakwithconfidence.com I'll even send you the fancy-schmancy workbook you're hearing about.



SPEAK With Confidence CLUSTER: Listen to this Cluster of Awesomeness here


 



Get more podcast fun: brandventurespodcast.com  

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Join the Kickass Humans Club: kickasshumansclub.com