Finding Your Happy Place in Brand & Life

Finding Your Happy Place in Brand & Life

“The whole essence of story isn’t about being likable.”

– Marc Gutman

Marc Gutman and I met at his Happy House – an old coal shack renovated into his office space – outside of Boulder, Colorado. It was the perfect location since this week we’re talking all about finding your happy place. Marc is an amazing storyteller who I’ve known from Maverick, Entrepreneurs’ Organization and weirdly overlapping social circles. We could talk for hours – but here’s an hour we recorded on the podcast just for you.

Marc grew up in Detroit, Michigan before hopping into his car after college and driving to Hollywood where he began his storytelling career. He’s the founder of Wild Story, a brand story messaging consultancy. Marc found his happy place in between being a master storyteller and a strategist working with outdoor brands.

“When you talk about putting your values where your money and your mouth are – that’s what brand is really about.” – Marc

Listen in as we talk about balance, work-life integration, finding your personal and professional core values and the art of sticking to them. We use Nike as a case study for the power of having enough courage to show up for your brand. The kickass-ed-ness of using your brand to polarize. And how taking big risks can lead to huge wins (like 30% increase in sales for Nike after their Colin Kaepernick ad.)

WARNING: This episode contains adorable puppy-appreciation breaks:

 

Check out Marc’s office – The Happy House – and adorable pup here:

AS HEARD ON THIS EPISODE: Find out more about First Descendants and the work they do for young adults with cancer and how you can support their work. And make sure to tune into Wild Story’s new podcast Baby Got Backstory!


CONNECT WITH HIM: 

Join the Kickass Humans Club

In his words: Marc is creative, humor, adventure, storyteller, and extremely cuddly.

Twitter: @marcgutman
Facebook: Marc Gutman
Instagram: @marcgutman
LinkedIn: Marc Gutman
Website: www.wildstory.com


Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
Subscribe on iTunes: http://bit.ly/brandventures
Kickass Humans Club: http://kickasshumansclub.com

Your Purpose Is Your Direction

Your Purpose Is Your Direction

“Money is a tool to further your purpose in life.”
– Alex Agresta

Alexandria (Alex) Agresta is Chief Purpose Pioneer at Purpose Pioneers and is now a SPEAK With Confidence Rockstar Alumni! I’m such a huge fan of hers and I promise two minutes into this episode – you will be, too. This woman is so on brand and so purpose-driven it shines through her in every way.

Alex knew her purpose was all about purpose when she was six-years-old – so who better to talk about living a life and work full of purpose than Alex herself?! On this episode, we chat about systemizing purpose and creating systems around fulfillment in life, why your purpose is your brand, channeling both masculine and feminine energies, and, of course – manifesting that shit!

“If I’m tired and want to take a nap in the middle of the day because I’ve been working my butt off – then I’m going to freaking do it and not feel guilty.” – Alex

If you’re in a season that needs some light, tune into this episode & walk away puking rainbows.

Listen to the podcast here:

Keep the party going and listen to Rob Bell’s Robcast, read more about how Ricky killed my scared in Bali, or listen to Alex’s podcast Purpose Leads to Profits.

NOTES FROM ME & ALEX
(for those of you who aren’t yet listening in):

I believe in you.
You can be anything.
You are beautiful.
I am proud of you.
I love you.


CONNECT WITH HER: 

Join the Kickass Humans Club

In her words: Alex is intentional, empowering, purposeful, excited and CRUSHES!!!

Facebook: Alex Agresta

Instagram: @purposepreneur

LinkedIn: Alexandria Agresta

Website: www.purposepioneers.com


Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
Subscribe on iTunes: http://bit.ly/brandventures
Kickass Humans Club: http://kickasshumansclub.com

HOW TO: Make Sniff-Test Worthy Copy

HOW TO: Make Sniff-Test Worthy Copy

“Life is too short to not make an impact in the world.”

– Jon Cook

Jon Cook is so good at connecting people that I found him because every time I asked for people who were connected in Denver, every person sent me to Jon. He is a wonderful human filled with loads of information about effective copy for your business. For this episode, we’re about to enjoy a stay-at-home double-date while sipping rosé at 4pm on a Wednesday talking all things branded copy.

Jon is a content writer extraordinaire who understands brand voice better than most. He builds trust for his clients by learning how to be them. John and his team at Keynote Content work with thought leaders and speakers to create branded copy & content creator that writes copy that passes “The Sniff Test.” (See – NOW you know why I like this guy.)

“the sniff test”: /snif/·/test/noun: An observation we all make when we come across a website, post or content that clearly doesn’t have a brand’s voice.

“If you’re obsessed with being great at your craft, everything else will take care of itself.” – Jon Cook

This episode is filled with nuggets of wisdom for authentic and effective copywriting. If you have to write emails, blogs or social media posts for your business or just looking to get into professional copywriting for other businesses – you definitely won’t want to miss this.

Listen to the podcast here:

For your sharing pleasure:

The October SPEAK With Confidence Accelerator is all wrapped up – but my Crew and I are gearing up to for April’s Accelerator already! Follow me and check out pics from October’s SPEAK With Confidence on my insta page or sign up to secure your spot for April’s Accelerator today.


CONNECT WITH HIM: 

Join the Kickass Humans Club

In his words: Jon is focused, curious, driven, relatable, and funnier than his wife will admit.

Facebook: Keynote Content 
Instagram: @keynotecontent
LinkedIn: Keynote Content
Website: www.keynotecontent.com


Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
Subscribe on iTunes: http://bit.ly/brandventures
Kickass Humans Club: http://kickasshumansclub.com

You’re A Banker?! No Way!

You’re A Banker?! No Way!

“You have to be very mindful of what you’re trying to accomplish at the end of the day.” – Jenny Shtipelman

Last week we held our SPEAK With Confidence October Accelerator in beautiful Fort Collins, Colorado. The week was busy, jam-packed with great Rockstars, Trainers, and Experts. During our 3-day retreat we were able to write talks, laugh, cry, eat so much delicious food and hold space for each other like we never have before at any other SPEAK With Confidence. If you’re feeling FOMO – don’t stress. The April SPEAK With Confidence Accelerator is ready for you & already starting to fill up! Go check it out.

Now that we’re done with all that for this moment, let’s get back to PODCASTING!!!!

Join me in a confetti party for the return of the Adventures of Branding podcast while I introduce you to my dear friend, Jenny Shtipelman.

Jenny is Senior Vice President at Eagle Bank, a powerhouse career woman with super savvy financial advice, and a closet that truly does redefine what a banker’s closet looks like. “Jenny From The Bank” is a kickass human with a personal brand that’s totally her own and stretches beyond her industry or position. If you didn’t think you could let your personal brand shine because you work in a corporate environment, this will challenge you to reconsider.

Listen to the podcast here:

Want to find out more about defining your personal brand? Listen to the SPEAK With Confidence podcast series’ Chapter 2: Define Your Brand (your friends might know it better) to find out how to get a personal brand that rocks as much as you do.

If hearing Jenny’s super useful tips about creating a team to help you build your dream business and reach your financial goals inspired you to learn more, listen to Give Me 1 Hour, I’ll Give You 9 Years. I share lots of nuggets of information I’ve learned the hard way over the last 9 years about building a business.*

*No coffee required


CONNECT WITH HER: 

Join the Kickass Humans Club

In her words: Jenny is assertive, humorous, badass, traveler, lover of all foods and experiences.

Facebook: Jenny Shtipelman
Twitter: @BetterBankCoach
Instagram: Jenshtipelman
LinkedIn: Jenny Shtipelman


 

Find out more: http://brandventurespodcast.com
Subscribe on SoundCloud: https://soundcloud.com/brandventures 
Subscribe on iTunes: http://bit.ly/brandventures
Kickass Humans Club: http://kickasshumansclub.com

Suck It Up, Cupcake

Suck It Up, Cupcake

“Suck it up, Cupcake.”


My friend Frederique even has stickers that say so. She is not the type to tell anyone it’s easy to run a business but she also dislikes when people complain about what they do. Suck it up, Cupcake! You were excited about starting this and now you get to do this, so why are you complaining?!


I sat here writing a post about determination. About being determined to finish what I started. About being determined to run this "stupid marathon" this weekend. About being determined to make our 4th SPEAK With Confidence a huge success. About being determined to be a huge success myself. I started giggling to myself. Out loud.


Determined!? Yeah, right. That’s a load of crap. If I was determined to run the marathon, I have woken up & run the last two weeks – and I wouldn't be wondering if I can even walk 26.2 miles fast enough to finish in under the cutoff time. If I was determined to make SPEAK With Confidence a huge success, I wouldn’t have been wondering about Plan B for so long (btw, There is no Plan B) and I would have been celebrating that we hit the number of signups we wanted. If I was determined to be a huge success myself, I would figure out how to focus better instead of complaining about how many interruptions I have during the day. If I… wait a second. Why am I ragging on myself? Don’t I already do enough – work hard enough – not sleep enough?!


Determination defined is “firmness of purpose” – or “a tendency to move in a fixed direction.” Ugh. That means that as hard as I’ve been working, I should have worked harder. I should have done better. I should have gone bigger. I should…


STOP SHOULDING ON YOURSELF.


Just listening to myself is tiring. Yes, I can focus better. I can work harder. I can get more done in less time. I can read all the books & posts about productivity and learn how to do this all better. But in the end, I really need it suck it up and focus on what needs to be done instead of complaining about it.


I teach humans about manifesting – I even have a whole workshop called How To Get What You Want (subtitle: #manifesttatshit). Manifesting is about figuring out what you want, writing it down, creating a plan, and working on it every single day. And I manifest the HECK out of that shit. I’m a manifesting human – I love figuring out what I want. I love writing it down. I LOVE planning. And I am SO good at doing the work. But then I find myself just doing the work – and forgetting about the purpose of it all. The direction I need to be going. Like this stupid marathon.



My friend Shari sent me a message one day a few months ago and said “I just signed up to run a marathon. You should run it with me.” So, Dan & I signed up, too. It was that simple. Except it wasn’t that simple. We now knew what we were going to do but we had to write it down, make a plan, and work on it. And we did.


We made a written plan and put it on the calendar and put in the miles. Until we didn’t anymore. Until we got so tired we didn’t want to get up and go. Until travel got in the way. Until all of the excuses kept us from getting up and going the distance. And now it’s coming up – on Saturday. Now we have to suck it up and somehow get to the end of this thing so we can get the stupid t-shirt.


Yes, I keep saying stupid because I’ve never run a marathon before. I’ve never wanted to run one. And I have NO idea why I decided to sign up for it. No, I’m not one of those “I’m amazing because…” kind of people – especially not with this kind of stuff. I HATE training for this. I will NOT rub it in your face or tell you why you should do it.  I don’t think anyone should run a stupid marathon. I love running but I HATE when I have to do something – especially when I know I’ll suck at it. I keep trying to find every excuse not to run – snow in the mountains, a rolled ankle, can’t find a dogsitter, I got sick – EVERY EXCUSE NOT TO RUN THIS STUPID THING.


But guess what ran through my head as I was sitting here thinking about determination? I realized – I am healthy. I am whole. I am a badass. I have all of my limbs. I have full function in my body to run this. I have an amazing partner who will run this with me. I am an incredible magical human machine. I am determined to get to the end of this thing.


As I was wondering about why I bothered to sign up for this stupid marathon, Shari sent me a message and said, “I didn’t realize this when I signed up, but the day we run this marathon is the 5 year anniversary of me losing my finger and my career. It’s amazing how different my life looks now and there’s nothing I would change.”


I’m running this stupid marathon for Shari. I’m doing it because I can. Because I GET to. I absolutely don’t have to do this. I have zero pride in doing it. I’m also not doing it for me – I’m doing it for her. To celebrate this amazing life with her.


I don’t have to do any of this. I don’t have to run this race. I don’t have to run this business. I don’t have to run this speaking retreat. I don’t have to go anywhere. And yet, I GET to. I get to run this race. I get to run this business. I get to run this speaking retreat. I get to travel. I get to inspire others. This is all a gift.


My mindset shifted this morning. That quickly.


I woke up today saying, “I absolutely can’t do this.” And now I just keep repeating, “I get to do this.” I GET TO DO THIS!


YOU get to do this. This life. This amazingly imperfect, hard, rollercoaster, crazy life – and it’s all yours. Your perspective, your heart, and your determination.


You are an incredible human being – a machine – made of magical components built exactly the way you were meant to be built. You are perfect just as you are. Even if you don’t look, feel, or act like what everyone else says or believes is perfect – you are PERFECT. You are right where you’re supposed to be. You are your own kind of magic. It’s to you to decide to be incredible. To wear your awesome. To be the beautiful human you were created to be.


You GET to be here. You GET to breathe. You GET to do the work you’re doing. You GET to enjoy the life you’re living. You GET to love the people you love. It is not a RIGHT to live this life – it’s a REQUIREMENT.


Congratulations for hitting the human lottery – now, suck it up, cupcake – and DO THE THING! I promise, you’ll change how you feel about anything when you realize that you GET to do it. I get to do it with you.


Now, I'm going to drive to Utah, run a stupid marathon, celebrate with my friends, and eat ALL of the cupcakes. So, suck it, cupcake. hahahaha


xoxo

Melanie Spring