“The whole essence of story isn’t about being likable.”
– Marc Gutman
Marc Gutman and I met at his Happy House – an old coal shack renovated into his office space – outside of Boulder, Colorado. It was the perfect location since this week we’re talking all about finding your happy place. Marc is an amazing storyteller who I’ve known from Maverick, Entrepreneurs’ Organization and weirdly overlapping social circles. We could talk for hours – but here’s an hour we recorded on the podcast just for you.
Marc grew up in Detroit, Michigan before hopping into his car after college and driving to Hollywood where he began his storytelling career. He’s the founder of Wild Story, a brand story messaging consultancy. Marc found his happy place in between being a master storyteller and a strategist working with outdoor brands.
“When you talk about putting your values where your money and your mouth are – that’s what brand is really about.” – Marc
Listen in as we talk about balance, work-life integration, finding your personal and professional core values and the art of sticking to them. We use Nike as a case study for the power of having enough courage to show up for your brand. The kickass-ed-ness of using your brand to polarize. And how taking big risks can lead to huge wins (like 30% increase in sales for Nike after their Colin Kaepernick ad.)
WARNING: This episode contains adorable puppy-appreciation breaks:
Check out Marc’s office – The Happy House – and adorable pup here:
AS HEARD ON THIS EPISODE: Find out more about First Descendants and the work they do for young adults with cancer and how you can support their work. And make sure to tune into Wild Story’s new podcast Baby Got Backstory!
“Money is a tool to further your purpose in life.”
– Alex Agresta
Alexandria (Alex) Agresta is Chief Purpose Pioneer at Purpose Pioneers and is now a SPEAK With Confidence Rockstar Alumni! I’m such a huge fan of hers and I promise two minutes into this episode – you will be, too. This woman is so on brand and so purpose-driven it shines through her in every way.
Alex knew her purpose was all about purpose when she was six-years-old – so who better to talk about living a life and work full of purpose than Alex herself?! On this episode, we chat about systemizing purpose and creating systems around fulfillment in life, why your purpose is your brand, channeling both masculine and feminine energies, and, of course – manifesting that shit!
“If I’m tired and want to take a nap in the middle of the day because I’ve been working my butt off – then I’m going to freaking do it and not feel guilty.” – Alex
If you’re in a season that needs some light, tune into this episode & walk away puking rainbows.
“Life is too short to not make an impact in the world.”
– Jon Cook
Jon Cook is so good at connecting people that I found him because every time I asked for people who were connected in Denver, every person sent me to Jon. He is a wonderful human filled with loads of information about effective copy for your business. For this episode, we’re about to enjoy a stay-at-home double-date while sipping rosé at 4pm on a Wednesday talking all things branded copy.
Jon is a content writer extraordinaire who understands brand voice better than most. He builds trust for his clients by learning how to be them. John and his team at Keynote Content work with thought leaders and speakers to create branded copy & content creator that writes copy that passes “The Sniff Test.” (See – NOW you know why I like this guy.)
“the sniff test”: /snif/·/test/noun: An observation we all make when we come across a website, post or content that clearly doesn’t have a brand’s voice.
“If you’re obsessed with being great at your craft, everything else will take care of itself.” – Jon Cook
This episode is filled with nuggets of wisdom for authentic and effective copywriting. If you have to write emails, blogs or social media posts for your business or just looking to get into professional copywriting for other businesses – you definitely won’t want to miss this.
Listen to the podcast here:
For your sharing pleasure:
The October SPEAK With Confidence Accelerator is all wrapped up – but my Crew and I are gearing up to for April’s Accelerator already! Follow me and check out pics from October’s SPEAK With Confidence on my insta page or sign up to secure your spot for April’s Accelerator today.
“You have to be very mindful of what you’re trying to accomplish at the end of the day.” – Jenny Shtipelman
Last week we held our SPEAK With Confidence October Accelerator in beautiful Fort Collins, Colorado. The week was busy, jam-packed with great Rockstars, Trainers, and Experts. During our 3-day retreat we were able to write talks, laugh, cry, eat so much delicious food and hold space for each other like we never have before at any other SPEAK With Confidence. If you’re feeling FOMO – don’t stress. The April SPEAK With Confidence Accelerator is ready for you & already starting to fill up! Go check it out.
Now that we’re done with all that for this moment, let’s get back to PODCASTING!!!!
Join me in a confetti party for the return of the Adventures of Branding podcast while I introduce you to my dear friend, Jenny Shtipelman.
Jenny is Senior Vice President at Eagle Bank, a powerhouse career woman with super savvy financial advice, and a closet that truly does redefine what a banker’s closet looks like. “Jenny From The Bank” is a kickass human with a personal brand that’s totally her own and stretches beyond her industry or position. If you didn’t think you could let your personal brand shine because you work in a corporate environment, this will challenge you to reconsider.
Listen to the podcast here:
Want to find out more about defining your personal brand? Listen to the SPEAK With Confidence podcast series’ Chapter 2: Define Your Brand (your friends might know it better) to find out how to get a personal brand that rocks as much as you do.
If hearing Jenny’s super useful tips about creating a team to help you build your dream business and reach your financial goals inspired you to learn more, listen to Give Me 1 Hour, I’ll Give You 9 Years. I share lots of nuggets of information I’ve learned the hard way over the last 9 years about building a business.*
THIS EPISODE SIMPLIFIED: We’ve come to the final chapter of the SPEAK With Confidence podcast series. You’ve collected your IP, written and memorized your talk, got all the language to sell yourself and are ready for the final step: Practicing!
Let’s jump into Chapter 7: Practice Your Face Off (but not literally). Just because this is the end, doesn't mean you are done. I know – practice does NOT make perfect – but it sure makes you more comfortable on stage. It’s important that you never stop practicing – even when you’ve given your talk a million times.
I’ll share what I’ve learned over years about stage presence, being an inviting speaker, and how to get your audience engaged. But before we get started on all the things to DO on stage, I have one big DON’T to share.
Listen to the podcast to find out my big DON'T:
You can watch Amy Cuddy’s TED Talk on power posing here. And check out how SPEAK With Confidence alumni, AJ Gibson, uses the stage in spite of his height to be more inviting on stage: (also, grab his book: Flipping The Script – I'm in it!)
SPEAK With Confidence: Stop wishing you were on that stage & write the dang talk: ispeakwithconfidence.com I'll even send you the fancy-schmancy workbook you're hearing about.
SPEAK With Confidence CLUSTER: Listen to this Cluster of Awesomeness here